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Mr. Squidking
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Franchise Program · Philippines

Claim your crown. Rule your own franchise.

Become a Mr. Squidking franchisee and serve the crispy squid everyone craves, while building a business you can be proud of — with no royalty fees. All hail the crunch!

Apply for a franchise See the packages
Est. 2022 · Quezon CityRegistered trademark ®3-year term, renewableNo royalty fees
King Squiddy, the Mr. Squidking mascot
The Squidking systemRegistered trademark ®Turn-key franchise packageCentral commissary supplyFranchise-ready operations

₱0

royalty fees

45%

average gross margin

8–14

months usual ROI

1–2

months to opening day

4 sqm

minimum space needed

₱0

Royalty fees.

We don't impose royalty charges — no monthly cut of your sales. What your cart earns stays with your business, and your net earnings depend simply on your location's performance and your operating costs.

Why Mr. Squidking

Built so a first-time owner can win.

No royalty fees

We don't impose royalty charges on your sales. Your franchise runs for 3 years, and renewal is ₱50,000 or 20% of the current franchise fee — whichever is higher.

We evaluate your site

Choosing your site is your call — but our team evaluates your proposed spot to make sure it fits Mr. Squidking criteria before you commit.

Mall-approved formats

Our food carts and island stands are mall-approved. All you need is 4 square meters with at least 2 meters of frontage for efficient operations.

Free training & assessment

We train your crew at no extra cost — everyone completes our training and assessment program before day one, and owners are welcome to join too.

A mascot people remember

King Squiddy fronts every store — standees, signage, and grand-opening appearances are part of your launch kit, so your cart never opens quietly.

We help hire your crew

You won't staff the store alone — we collaborate with our franchisees and give assistance with hiring your sales crew.

King Squiddy, the Mr. Squidking mascot

Meet the mascot

All hail King Squiddy.

King Squiddy fronts every store opening, every cup, and every campaign — a face customers remember and kids drag their parents toward. Your store launches with the full mascot kit: signage, standees, and grand-opening appearances.

"All hail the crunch."

Franchise packages

One payment. Everything included.

One payment at contract signing — cash, check, online transfer, or bank deposit — and everything below is included, with the franchise system yours for 3 years.

Sample mall food cart format (demo photo, branding blurred)

Sample cart format — demo photo, branding blurred

Prince

Mall-approved food cart · 4 sqm

₱488,000

full payment at contract signing

The classic purple-and-gold Mr. Squidking food cart, complete and ready to open.

Inquire about Prince
Most popular

King

Mall-approved island cart · 4 sqm

₱548,000

full payment at contract signing

Our most popular package — the King island cart, complete and ready to open.

Inquire about King

Emperor

Outdoor island food stand

₱648,000

full payment at contract signing

The outdoor stand build, made for open-air strips and town centers.

Inquire about Emperor
Everything in the box — all 19 inclusions+
  • Use of the Mr. Squidking trademark (IPO-registered ®)
  • Mall-approved food cart or island stand
  • Franchise system package for 3 years
  • LED TV menu
  • Complete kitchen tools and utensils
  • Crew initial training + assessment
  • Operations manual
  • Acrylic build-up lighted signage
  • 5L electric commercial deep fryer
  • Chest freezer
  • Rice cooker
  • 2 sets of crew uniforms
  • Initial food supplies
  • Initial packaging supplies
  • Initial cleaning supplies
  • Office supplies
  • Marketing materials
  • Janitorial supplies
  • Grand-opening samplers and collaterals

The math, out loud

45 centavos of every peso is gross margin.

Our average COGS is about 55%, which means a 45% gross margin — with no royalty fees taken on top. Depending on your location's performance, most partners see their return on investment in 8 to 14 months.

Every location performs differently — your net earnings will depend on your operational costs.

Where each ₱100 of sales goes

₱55 goods
₱45 yours

Typical payback window

0 mo8–14 months24 mo
Renewal after 3 years: ₱50,000 or 20% of the current fee — whichever is higher.

From application to opening

Five steps. One to two months.

  1. Apply

    Send the form below and start scouting your site — we recommend working on your lease and your application at the same time.

  2. Site evaluation

    Our team evaluates your proposed spot to make sure it fits Mr. Squidking criteria before you commit.

  3. Contract signing

    Pay in full at signing — cash, check, online transfer, or bank deposit. The IPO-registered trademark and franchise system are yours for 3 years.

  4. Cart & training

    We prepare your mall-approved cart, signage, equipment, and initial supplies while your crew completes free training and assessment.

  5. Grand opening

    We launch you with grand-opening samplers and collaterals — typically one to two months after you applied.

Our first Mr. Squidking stall (demo photo, details blurred)

Our story, straight from the sea

It started on this corner.

Our humble beginnings trace back to a single street stall in Quezon City in 2022. Today, Mr. Squidking is a fast-growing crispy-squid kiosk brand — delighting snack lovers with exceptional quality and flavors fit for a king. The next chapter could be yours.

Everything franchisees ask

Straight answers.

Getting started

Do you help in selecting a store location?
Choosing a site is the applicant's duty, but our team evaluates your proposed spot to make sure it fits Mr. Squidking criteria before you commit.
If multiple applicants want the same location, who gets approved?
The franchise goes to the first applicant who secures a lease offer or an official notice from the property owner or lessor.
What's the minimum space I need?
Just 4 square meters with at least 2 meters of frontage — enough for efficient operations in a mall corridor.
Should I secure a lease first, or apply first?
We recommend handling both applications simultaneously.
How long from application to opening day?
The process typically takes one to two months.
Do I need corporate experience?
Not at all. You can apply as a sole proprietor, partnership, or corporation — first-time owners welcome.

The money

Are there any royalty fees?
No — we do not impose royalty charges. Your sales are yours.
How soon can I recover my investment?
Depending on your location's performance, ROI usually lands between 8 and 14 months.
What margins should I expect?
Our average cost of goods sold is about 55%, which means a 45% gross margin. Your net earnings will depend on your operational costs.
How do I pay for the franchise?
Full payment at contract signing — cash, check, online transfer, or bank deposit.
What does renewal cost after 3 years?
₱50,000 or 20% of the current franchise fee, whichever is higher — extending your contract another three years.

Running your store

Can I run my own marketing and promos?
Yes — as long as each campaign is approved by our management team first, so the brand stays consistent everywhere.
Do you provide sales staff?
We collaborate with our franchisees and give assistance with hiring your sales crew.
Is staff training really free?
Yes — training is provided at no extra cost, and crew must pass assessment before working your store.
Can owners join the training?
Absolutely — we encourage franchisees to train so you understand every station in your own store.

Something we didn't cover? Email franchise@mrsquidking.ph or call (02) 8555-0199.